Survey shows priceline.com holiday travelers saving 26% to 60%

Off-peak travel days offer best strategy to maximize

savings and seat availability

Priceline.com (Nasdaq: PCLN), the name-your-own-price Internet service, is putting the jingle back into the pockets of leisure travelers this holiday season. According to a survey last week, travelers who named their price through priceline.com for holiday travel saved between 26% and 60% over retail fares for certain travel dates. Travelers saved the most when they took advantage of off-peak holiday travel days.

"It's not too late to name your own price for holiday travel," said Daniel H. Schulman, priceline.com's president and COO. "Even in the heaviest travel periods of the year, you can still name your price for airline tickets through priceline.com and save."

Last week's survey of holiday trips purchased by priceline.com customers found that the best travel days for consumers wanting to name their own price are November 21, 22, 23, 27 and 30; December 19, 20, 21, 22, 24, 26, 27, 28, 29, 30, 31; and January 2. Priceline.com will continue to update its best travel days as the holidays get closer.

In addition to airline tickets, priceline.com customers can save even more this holiday season by naming their own price for hotel rooms. Priceline.com has plenty of rooms available, even for New Year's Eve revelers who want to ring in the millennium in style.

In a side-by-side comparison of airline ticket prices booked on October 26th for travel during Thanksgiving week and toward the end of December, priceline.com customers saved between 26% and 60% over fares available through major airlines.

Examples of these savings include:

- 26% to 34% savings for priceline.com customers traveling from a

major West Coast city to New York (Nov. 21-27). Average prices

obtained by 50% of priceline.com's customers were $255 to $285,

compared to quoted airline price of $386.64.

- 32% to 47% savings for priceline.com customers traveling from a

major Northeastern city to San Francisco (Nov. 21-27). Average

prices obtained by 50% of priceline.com's customers were $237.90

to $304.88, compared to quoted airline price of $449.28.

- 57% to 60% savings for priceline.com customers traveling from a

South Central city to Los Angeles (Nov. 22-30). Average prices

obtained by 50% of priceline.com's customers were $214 to $230,

compared to quoted airline price of $538.75.